About Me

Richard Hellerich

Principal, Marketing

Rich is the principal of Brokers Edge (formerly known as GPALM), a national wholesaler specializing in the development, marketing and distribution of traditional fixed, fixed indexed annuities, and life insurance products. He founded GPALM in 2002 and in early 2018, the company underwent a rebranding effort to better reflect their position as one of the country’s premier marketing organizations. Prior to starting his firm, Hellerich had 16 years-experience in the financial services industry, focusing in the early years within the municipal bond markets as a trader and market maker. He spent the last of these eight years with what would become one of the largest annuity and life marketing organizations in the country, focusing on agent recruitment and product development ideas.

Rich founded the new Brokers Edge on the cornerstones of being 100% independent, providing outstanding service for our writing agents, and knowledgeable annuity and life specialists that understand the marketplace and appreciate the opportunity to build a relationship and serve you. We are proud of our Brokers Edge staff and know every member is committed to providing you with friendly, prompt and personal service.